RabbitAir Donates 20 Air Purifiers to Elementary School

I like the RabbitAir Company because they have good products.

But what really stands out is their reputation for good customer service, honest marketing, and community service.

A suburban Boston school, Mary Fisk Elementary School, Salem, NH, got a surprise recently.

Fisk Elementary's PTA, concerned about airborne H1N1 germs, began efforts to raise $3,000 to purchase air purifiers for each classroom.

They specifically appealed to businesses to donate, expecting small contributions from local firms.

A local newspaper, the North Andover, MA, Eagle-Tribune, posted an article on the fundraising effort.

Someone at California-based Rabbit Air saw the post online, and recognized a marketing opportunity.

RabbitAir donated 20 BioGS SPA-421A air purifiers and shipping costs, a value of around $7K.

Sure, it's a marketing PR ploy, but I'll take this kind of marketing over the typical air cleaner infomercial any day.

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