In the air purifier business there are air cleaning machines, and there are companies which sell them.
Consumers should remember the two are not identical.
Rabbit air purifier, manufactured in Japan by industrial conglomerate Mitsubishi Heavy Industries, has established itself in the US market.
RabbitAir 421A is a rebadged Mitsubishi Biofresh.
Air-purifier-power.com purchased a 421A as part of the 2010 test group, we will run it til it drops.
That was before I heard about the RabbitAir Company.
The competitive US air purification market has many wanna-be importers working out of a warehouse.
Most are understaffed and do not provide adequate support for the foreign made product.
Many are marketing questionable made-in-China air cleaners.
RabbitAir chose a good product and has proven itself to be a very good importer.
RabbitAir, Inc, in business since 01/01/2001, rated "AA" by the Los Angeles Area Better Business Bureau, has a very attractive internet reputation.
The Rabbit company evolved from one that marketed a Sharper Image Ionic Breeze knockoff, "Fresh Air Express" Ionic Tower UV™ Air Purifier.
They were sued by Sharper Image for patent infringement and restructured to sell the Mitsubishis as Rabbit Airs.
The old website, which had an email address for warranty claims, disappeared.
Is this a big scandal? No, but it did cast a shadow of doubt on the sterling reputation Rabbit Air was building.
An e-mail from a reader got me started researching the Rabbits, and I knew this product line had to be reviewed.
When something seems too good to be true, maybe it is.
Rabbit BioGP gained rapid market penetration.
Amazon.com, where the Rabbit Airs have a real decent sales rank, has 52 customer reviews: most are 5 stars. This is very rare.
The slightly more powerful sister Rabbit, 582A, has 19 customer reviews averaging 4.5 stars.
At bizrate.com, over 500 customers have rated the bunny air company since 2006. Ratings are all the big smiley face kind, averaging about 9.2 of 10.
Sunny testimonials are always suspect in the residential air purification business.
Readers who have followed the rise and fall of Sharper Image know how that company lashed out in all directions with a spate of lawsuits, hastening its own demise. This explains the sudden disappearance of RabbitAir's predecessor company.
Ironically, Sharper Image is gone, but Rabbit Air prospers.
The bunny air 421A has near silent, automatic operation and low maintenance costs.
These advantages offset Rabbit's slightly high price to power ratio.
Clean Air Delivery Rate (CADR) has been certified, Pollen CADR is 173, Dust 152, and Smoke 137.
While this statement is technically correct, two air changes hourly will not provide clean air.
Six air changes per hour is my recommended minimum for reduction of airborne allergens.
Six ACH gives a room size of 200 square feet, and the Rabbits might be actually able to function in that space, given the automatic and quiet operation.
Room size ratings are usually based on 24/7 noisy high speed operation, not the real world.
and silent 39cfm@18.4dB(A).Rabbit is very quiet. Impressive is the low speed noise output.
I expect many users will sleep with the higher speeds, and nobody will be kept awake by 18.4dB(A) on silent.
Air Filter is Biocidal
Asia is way ahead of the USA in biological hazard awareness, and the biological cleaning aspect of this air purifier is emphasized.
There are no photo catalytic cells, positive plasma ions, or ultraviolet lamps on the Rabbit purifiers.
A 3-stage filtration process uses traditional air filters with added germicidals.
The first stage is a permanent, nano-particle silver coated, washable pre-filter.
Nano particle coating is a new technology, which coats filter fibers with tiny particles of Silver, creating a stickier surface. Silver has known germicidal capabilities.
Stage two is the "Bio" HEPA filter with which uses fibers coated with anti-influenza virus agents.
Tests by Japanese public health authorities demonstrated reduced concentrations of an influenza virus. It remains to be seen whether a passive filtration system is truly effective in a serious epidemic.
Traditional HEPA filters may allow microorganisms to proliferate inside the air purifier.
I have an air cleaner that has accumulated tiny airborne insect fragments, which can support bacterial growth.
This purifier is not clogged, but emits an almost imperceptible odor when running.
Rabbit marketing persists in misquoting the HEPA spec: "Traps airborne allergens and contaminants down to 0.3 microns in size, 99.97% of the time." What does it do the rest of the "time"?
With a scheduled $50 replacement every 18 months for warranty coverage, filter maintenance is relatively cheap.
HEPA filters can last up to 3 years based on 12 hours daily operation.
Filter monitor is a timer with manual reset, not a pressure sensor.
Stage three is the charcoal odor filter, with a unique plastic honeycomb grid to support it.
Note the unusual placement of the odor filter downstream of the HEPA.
This filter is claimed to reduce auto exhaust, VOCs (volatile organic chemicals), cigarette odor, and general household odors.
No weight of charcoal is cited, it feels like about two pounds, including the plastic grid.
I expect the year and a half replacement interval is way too long in most homes. But at $30, you could replace the Rabbit charcoal air filter as needed without excessive costs.
I also don't see anything stopping users from washing out this grid filter a couple times before replacement. After a few months use in my oldest son's home I'll try washing it.
Following the biofilters, air goes by the Rabbit's negative ionizer.
This is a low powered, ozone free neg ion wire.
Rabbit Air 421A Automation
The bunny has particulate and odor sensors and an elaborate display panel.
Rabbit can regulate itself through all 5 speeds as airborne pollutant levels rise and fall.
This is a powerful feature, not just a marketing gimmick. Indoor air impurities are not constant in time.
Manually controlled air cleaners must be left running on noisy higher speeds to clean the air.
Automated air purifiers, like the Rabbits, clean air cost effectively and quietly.
Some users lament the lack of adjustable air quality sensors, complaining that the Rabbit is too sensitive to airborne odors, turning on high speed whenever the dog walks past.
Hey, I know how hard it is to get that dog in the bathtub.
This machine also has a "pollen" mode, which cycles the air cleaner periodically, for seasonal allergy relief.
Like other modern air cleaners, the BioGP from RabbitAir is modulated primarily through the remote.
Some forum posters question the usefulness of remote controls for air purifiers: What?
I love my remotes, especially in the bedroom.
Rabbit's air purification machines employ 12 Volt Brushless Direct Current Motors (BLDC).
These are quiet and dependable, while providing plenty of ventilation.
The Rabbit Air design has no brushes to drag, produce ozone with electrical arcs, wear out, or make scraping noises.
In spite of the lack of photocats and other oxidizers, this is a modern air purifier.
The electronic display has pollutant level monitors for both chemical and particle sensors, an advanced feature.
Filter cleaning and replacement timers have separate indicators. The filter replacement timer interval is 18 months.
There is even an indicator light for negative ion mode. When this icon is flashing, the negative ion generator needs cleaning with a vacuum cleaner.
Some users find the Rabbit too bright at night.
There is no button to shut off front display lamps for sleep. I love this feature on my Sharp air purifier and cannot fathom why Mitsubishi engineers omitted it.
Users report covering the display with a towel at night.
Measuring 22.5 by 18 by 9 inches and weighing in at 17 pounds, the air purifier is easily portable, even up stairs.
Major parts including the motor, filter, and air quality sensors are made in Japan (not China).
Energy frugal, the "Hare" freshens air using only 33 watts on high and 7 watts on low.
A 5 year warranty accompanies the Rabbit Airs, but buyers should be sure to carefully comply with 18 month filter changes as recommended in the user guide.
Rabbit Airs Have Good Customer Service
The company promises good customer service.
Technical support is available 16 hours a day (7 AM to 11PM, Pacific time), seven days a week.
The call center is in California (not India). I placed a test call to customer service, and was connected quickly to a friendly English-is-first-language support person.
The RabbitAir eBay store has 372 positive to 2 negative feedback (99.7% Positive).
There is a reciprocity factor at eBay that encourages exchanging positive ratings, but this is still very good.
The company sells direct from its website, see link below, with a lowest price guarantee ($329), offering free ground shipping on all orders over $300.
Buyers outside California are exempt from sales tax.
Most Rabbits are shipped the same business day.
Former independent distributor sparoproducts.com (SPARO) has joined the company, with queries forwarded to the RabbitAir website.
Phone orders are accepted 24/7 at 1.888.866.8862.
RabbitAir
201 West Garvey Ave., Suite 102-168
Monterey Park CA 91754-7418
Bricks-and-mortar retailers include Fry's Electronics, H.H. Gregg, and Boscov's. RabbitAirs are available at retail in Arizona, California, Georgia, Illinois, Indiana, KentuckyNevada, Ohio, Oregon, Pennsylvania, Texas, and Washington.
Other RabbitAirs Available
RabbitAir SPA-421A is a modern, attractive, automatic, ultra quiet, quality air purifier. Long term low costs of ownership offset initial purchase price premium.
582A is identical in design and appearance to 421A, but covers up to 780 square feet with the addition of a more powerful 67 watt blower CADR average around 187.
There is an upgraded version of the BioGP, called the BioGS, which features an enhanced HEPA filter and a tighter charcoal filter frame.
The newest air cleaner, MinusA2™ AP-1004, with about 200 CADR, is sleek and modern, with even more sophisticated electronics. Featuring a six stage customizable filter system, the Rabbit Air MinusA2 lists for $459.95. This is a very attractive air cleaner.
air-purifier-power Rating
Each of ten factors gets up to 10 points, 100 is perfect and very unlikely.
1. First do no harm; minimal out gassing, no ozone.
Score: 10 of 10, low powered ionizer is low or no ozone.
2. Serious gas and odor removal is a requirement if health benefits are expected: Units with real carbon VOC capability rank higher.
Score: 8 of 10, washable carbon weight unstated, expect shorter charcoal filter life than spec.
3. Quality construction; case, gaskets, seals, and precision fitting eliminate bypassing and assure high efficiency at filtering sub-micron particles.
Score: 8 of 10. Good build quality.
4. The design maximizes the lifespan of each filter stage by allowing independent filter replacement. Ideally this is combined with electronic filter monitoring.
Score: 9 of 10. Nicely automated.
5. Unit has long filter life, low maintenance requirements, and reasonable operating costs.
Score:10 of 10, cheaper to own than many lower priced units.
6. Purifier produces low noise levels and meaningful air flow rates relative to noise.
Score: 10 of 10, exceptionally quiet.
7. Manufacturer has a track record, with many units in the field and a reputation for supporting what they sell. Warranty period and average service life are long.
Score: 9 of 10, I am no longer skeptical about the company's too-rosy image. Questions about the past have been answered. Customer service reputation is excellent.
8. Purifier is a value in terms of price/performance ratio. Every price range should be included, “models above $1,200 are best”, while true, is not useful to most consumers.
Score: 8 of 10, good purifier value.
9. No dirt; unit and manufacturer should be devoid of class-action suits, high returns, recalls, consumer complaints, and legitimate negative consumer reviews.
Score: 9 of 10.
10. Unit is stylish, portable, comfortable, and convenient for consumer use.
Score: 9 of 10, handy remote, easy automatic interface.
Air-Purifier-Power's Numeric Rating is 90, very good.

| Among internet dealers, www.Sylvane.com stands out. Although this is a compensated endorsement, I have researched this company carefully. Here is what I found; -standard manufacturer's pricing adhered to, with no shipping charges for the lower 48 states, except on returns. -ships high percentage of orders with amazing speed. -30 day liberal return policy, no restocking fees, user pays return shipping. -promptly responds to e-mail. -has e-Bay store with 1096 feedback responses without a single complaint, 100% positive. Experienced e-Bayers know this is rare. -has Amazon store with 934 feedback responses, 95% positive, company responds to all negative remarks. -the very rare complaints involved customers who went outside the lines or events beyond sylvane.com control; 70 day returns, outside repairmen called in instead of returning item, shipping mistakes by carriers, manufacturer delays on parts... -secured hacker-proof connection accepts virtually all forms of payment. -no internet store is perfect, but Sylvane.com is among the best. I routinely order filters from Sylvane.com, they arrive in 4 to 7 days with no discrepancies. Sylvane carries the Rabbit Air Purifiers |
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