AliveAir Purifier is another Rebranded Intelli-Pro import

A Reader writes:

I have seen several YouTube videos touting the http://aliveairpurifier.com They claim 9 Separate Air Filtration and Purification Technologies (see below) in the Alive Air Machine.

I do not believe this, but I thought it would be better to find out from a neutral party who is an expert (you).

Have you tested this product? How does it perform?

Ed's Reply

Hey Reader;

"AliveAir" is another marketer importing, and self-branding, the Multi-Tech XJ-3800 Intelli-Pro.

This machine evolved from the very similar Mitsubishi Heavy Industries MHI-6800.

I have not tested an Intelli-Pro. Real air purifier testing is extremely costly, objective standards are lacking, and is simply not done.

See my discussion of the shortcomings of both formal testing programs AHAM/CADR and Consumer Reports.

see my review at;

Newport 9000, Intelli-Pro Review

AliveAir's entrepreneur does a good job of promoting the "more technologies is better" marketing hype. Youtube video is a very effective medium, the audience "believes" what they see on "TV."

I give this guy credit for innovative marketing, establishing a brand premium solely on home-based guerrilla marketing.

But look at the price - $300 - when Intellipros routinely go for much less.

Intelli-pro is ranked 77 (out of 100) here, low powered but acceptable import in the under-$200 price class.

If you buy any of the rebranded variants of this machine, please report your experiences after a few months. I expect many of the "multiple technologies" to falter with time.

Good luck,

Ed